The effectiveness of digital signage for interactive shopping experience

Retail customers today want access to products, information, trusted opinions, and deals, regardless of whether they are shopping online, in a brick and mortar store, or both. Retailers now can deliver interactive, immersive cross channel shopping experiences that give their customers the convenience of online shopping in the store.

Digital signage for retail can help you to:

  • Enhance the store environment.
  • Improve marketing and merchandising effectiveness.
  • Increase operational efficiency.
  • Improve corporate communications and training.

Consumers increasingly depend on online content to find information, get deals, discover new ideas, and become inspired before making a purchase. Some shoppers prefer to gather information online before visiting a store. Others prefer to shop and purchase online. Still others prefer to see what is new in a store and then find the best deal online.

Studies say that 8 out of 10 customers have entered a store because of a sign attracted their attention which makes clear that digital signage can be an extremely influential medium. Also 80% of brands experienced an important increase of up to 33% in additional sales through the use of digital signage with an appeal more towards products that they bought just for pleasure rather than planned purchases.

The main thing you require from an average customer is their trust. Certain businesses may benefit from digital signage more than others. As long as you have a place where customers visit or wait, it can be applied.

Digital signage is always effective and provides more benefits to you than you usually take into account. A digital screen means the most flexible banner in the world. You don’t need to reprint every time to make a change. In business, changes happen and the costs add up. You preserve time by simply pushing a few buttons, meanwhile with paper it takes longer and you might find yourself Googling “Why won’t my printer connect” for the 36th time.

The reason why digital signage it’s so effective for business is due to its appeal. Papers and banners have a certain appeal, but digital signage can be versatile in ways they can’t. Mainly due to their ability to display various content, and also to their capability for interactivity, which they can use to pull the user in.

Meanwhile, the average customer was exposed to 14 minutes weekly of digital signage in 2013, it is expected to rise to 56 minutes by 2017. These are only some of the surprising statistics out there regarding digital signage, but despite that trend it’s still not fully predictable where the future moves toward.

In MALER Digital Signage we put all of our enthusiasm and effort to provide you the best solution to your business. We adapt the digital signage network to your needs and specifications as we are a company with international experience in consulting, deployment for marketing projects, advertising and retail.

Get in touch with us by the following form, as well as by phone +34 881 874 259 or by email