Digital signage often proves to be an excellent resource for the engagement of clients and employees, as well as providing a boost for brand identity. However, if you want to take full advantage of digital signage, it is important that you plan ahead before deploying your solution. You can avoid wasted time and ignored screens by putting more effort into deployment. Here are eight questions to ask before deploying your digital signage network.
1. What Are Your Goals?
Before deployment, it is necessary to agree on your goals. You should have a good idea of what you intend to gain from the digital signage network. Some people you may want to speak to include your department directors and executives and your human resources managers. These people should help you decide what you hope your organization achieves a digital signage network. Once you’ve agreed on the goals, you should write them down and come up with a plan to measure them.
2. How Can You Create Engaging Content?
The next thing you want to do is focus on creating engaging content. Good content is essential for the deployment of a digital signage solution. Good software for digital signage will make it simple to enter your message into a gorgeous digital layout. Therefore, you should spend your time fixing up the message before you make it go live. The software should be user-friendly and should enable you to create content when you are offline and publish it with the CMS when you’re ready. Overall, it should be straightforward to display relevant and updated content on a regular basis.
3. Is the Location Optimal?
Simply because a location has a significant amount of foot traffic doesn’t make it ideal for your digital signage. Take the time to allocate your resources to areas where you expect the audience to be the most interested or engaged. The optimal location could be in the break room or in the lobby. Overall, you want to focus on locations where people to spend a lot of time waiting or standing.
4. How Will You Create Awareness?
The next factor you want to consider is how you intend to create awareness. Whether you’re making changes to your old digital signage solution or deploying a new one, you should inform your audience that they can expect to see new content soon. Work on creating anticipation by advertising your efforts. Consider publishing messages on social networks and displaying a countdown. Get your audience excited so that they are engaged from the get-go.
5. Is There a Way to Solicit Feedback?
The next thing you should consider is whether there is a way to solicit feedback. You want to encourage your colleagues to be blunt and honest. Give your colleagues a way to provide feedback anonymously. You should brainstorm ways to market your message effectively. In general, communication needs to be a two-way street.
6. How Will You Reinforce Your Brand?
Your digital signage should be an extension of the brand and communications strategy. Solicit feedback from your communications and marketing department to make sure your content isn’t sending a message that is contradictory. You also want to make sure that you’re meeting all brand guidelines put in place.
7. Can You Be Creative?
An excellent digital signage solution should be adaptable. Clients should strive to be as creative as possible with their designs for the content of their digital signage. If you don’t think you will be able to do something with your software, you should speak your provider. Their support team may be able to provide you with the assistance you need, or they may take your suggestions into consideration when making software upgrades in the future.
8. What Will Be Your Success Metrics?
If you want to track the success of an organizational solution, you should consider creating and tracking metrics. This is true even if your digital signage is directly connected to revenue. You can still find ways to measure the engagement of your audience with content. Make a list of the metrics you want to consider and have a plan for how you will measure these metrics.
As long as you ask these eight questions before deploying your digital signage network, you should have no problems reaping the advantages of digital signage. For more information about digital signage networks, don’t hesitate to contact us by telephone +34 881 874 259, by email sales@malerdso.com or by the following form.
