Many businesses are taking advantage of the digital age by using digital signage for advertising. Digital signage is a medium that is constantly evolving. If you want to create visual content for the big screens, here are some design principles for digital signage that you should consider that will help you achieve the success that you are looking for.
Do your research
The first thing you should do is conduct research. If you want the perfect digital communication design, research is essential. You should begin with the required content and a brand style guide. Many organizations have guidelines for their brand. It is important to take these guidelines into consideration. If there is no brand guide available, you should take the time to make one. Use the brand guide to define fonts, color schemes, and rules for logo usage.
The next thing you want to consider is how the information is shared. Think about who is the audience and what are the most vital messages. Consider where the data and information on your digital signs will come from.
Outline, outline, outline
The next step you want to take is to create a realistic outline. You mustf to outline the type of content you want to use for your digital sign. This will provide you with insight into the project’s scope and how the material will be displayed. For each screen you want to display on the digital sign, you should have an outline. This is particularly important if you want to design different layouts for various sizes of screens.
Make some sketches
For many, the most enjoyable part of the process of creating a digital sign is making the sketches. You should use pen and paper to brainstorm how you want your digital sign to look based on the brand outlines and the content you want to display. Creating some sketches will make it easier to gauge how involved the project will be and how much time it will take.
Think about fonts
Fonts are incredibly important and can make or break a digital sign. Once you have some outlines and sketches, you want to think about fonts. In general, San Serif fonts are used for headings while Serif fonts are used for body copy. While it is a good idea to stick to this formula, you can also think outside of the box.
You should also take casing into consideration. The casing will have an impact on the readability of the text. Also, you can use casing to guide the eyes. For example, you want your audience to look at the heading first, so you may want to put the heading in upper-case letters.
Consider viewing distance
It is essential that you consider viewing distance when you are creating the design. If you want your digital sign to be viewable from about 12 yards, you should use a one-inch high font. Consider where the audience will be standing when looking at your digital sign and how you expect them to engage with your digital sign’s message. Other factors to think about include monitor size and pixel density.
Use Color
While it’s a good idea to use color for your digital signage, you should also avoid going overboard. If you use too much color, you risk overwhelming your audience. The purpose of color is to make your digital signage attract the eye.
Get Feedback
Finally, you should get feedback for your mockups. Consider what people like about the mockups and don’t like about the mockups and make changes as you see appropriate. Be sure to consider all feedback and give all ideas a chance, no matter how outlandish they may seem at first. You should be objective as possible when receiving feedback.
Finally, you want to create mockups for each screen size. That way, you will be able to identify any issues that are specific to screen size.
Undoubtedly, digital signage is here to stay. In fact, more and more businesses are jumping on the digital signage for the retail bandwagon. Retail digital signage is essential if you want to keep up with your competitors.
MALER Digital Signage offers a consultancy service to create personalized digital signage solutions for businesses. If you need any information, do not hesitate to contact us through telephone +34 881 874 259, by email sales@malerdso.com or by filling the following form.
