The KFC project, shortlisted for AV Magazine awards

We’re proud. Our teammate Pioneer Group was selected for the AV Magazine Awards short list in the Retail Project of the Year category. The ‘KFC goes digital with Pioneer Group’ case is in with chance of winning one big industry’s recognition.

MALER Digital Signage deployed and runs the managed service for KFC UK & Ireland digital menus since 2015. The Colonel’s brand was he first quick service restaurants (QSR) company to adopt a fully digital solution across its entire British and Irish network.

In 2015 the chain switched from printed to digital menu boards in 850 stores throughout the United Kingdom and Ireland. 8,500 independent screens were deployed and operated by MALER Digital Signage solutions. The chain operates with 124 different variations of information (currency, brands of coffee, ice cream, soda…). All of them must be easy switched and removed.

The winner will be unveiled at the award presentation held at the Grosvenor House Hotel, London, on Friday 30th September. Good luck, partners!

Check the KFC UK & Ireland project at our Case Study web.